Privacy Notice

Last Modified: 4/03/2026

Introduction

This Privacy Notice (the “Notice”) describes how Deseret Book Company (“Operator”) and/or its third-party service
providers collects, uses, and shares personally identifiable information and non-personally identifiable information
collected (PII and Non-PII collectively referred to as “Data”) through websites, mobile websites, mobile
applications, chats, chatbots, SMS messaging, emails, phone services and social media platforms we operate
(collectively, the “Products”, “Sites” and/or “Websites”) and the services, features, advertisements or content we
offer, including your communications with us or others through our communication channels (collectively with the
Products, the “Services”). This Notice applies when you use any of these Products or Services regardless of how you
access or use the Products or Services. This Notice describes the kinds of Data we may gather when you use the
Products or Services, how we may use your Data, when we might disclose your Data, and how you can manage your Data.

This Privacy Notice, along with our Terms of Use and any accompanying documents, governs your use of our Products and
Services. By visiting or using the Products or the Services, you agree to be bound by all the terms, conditions and
notices contained or referenced in this Notice, including our use of cookies and similar tracking tools, and consent
to having your Data transferred to and/or processed in the United States. If you do not agree to this Notice, the
Terms of Use, or any of the agreements incorporated by reference, you must not use the Products or the Services. The
Notice does not apply to information collected by the Operator offline or any third-party service provider including
through any application or content that may link to or be accessible from or through the Operator’s Websites.

Contact Information

If you have any questions regarding this Privacy Notice, or you want to exercise any of your privacy rights, please
use the links or contact info below:

55 North 300 West, Suite 300, Attn: Legal, Salt Lake City, UT 84101
privacy@deseretbook.com

Revisions

We may change or update this Notice at any time by posting revisions to the Notice on the Products or Services Site.
If we make material changes to how we treat your Data, we will notify you through general notice through the
Products or Services. If you do not accept all the terms, conditions and notices set forth in this Notice, you must
not use the Products or Services. Please note that our Products and Services are under constant development. This
Notice may therefore be modified and updated at any time and on an ongoing basis. Each such modification will be
effective upon posting on the Sites and the effective date will be noted at the beginning of such revised Privacy
Notice. Your continued use of the Products or Services after Operator posts a revised Privacy Notice signifies your
acceptance of the revised Privacy Notice. Therefore, you should review the Privacy Notice periodically so that you
are up to date on our most current policies and practices.

Collection of Information from Anyone under the Age of 18

The Products and Services are not directed to, or intended for use by, anyone under the age of 18. If you are under
the age of 18, you only may use the Products and Services with permission from your parents or legal guardians.
Operator does not knowingly collect Data from users under the age of 18. If you are under the age of 18, do not use
or provide any information on any of the Operator’s Products or Services (Websites, apps, etc.) or through any of
its features, register on any of the Operator’s Products or Services (Websites, apps, etc.), make any purchases
through any of the Operator’s Products or Services (Websites, apps, etc.) use any of the interactive or public
comment features of the Operator’s Products or Services (Websites, apps, etc.) or provide any information about
yourself to us, including your name, address, phone number, email address, or any screen name or user name you may
use. If a child under 18 submits information through any part of the Products or Services, and we become aware that
the person submitting the information is under 18, we will delete this information. If you believe we might have any
information from or about anyone under 18, please contact us (see Contact Information above).

Information Collected

When you use the Products or Services, we may collect several types of information about you and/or your use of the
Products or Services. The general categories of information Data (as defined herein) – include Personally
Identifiable Information or “PII” as well as non-personally identifiable information (“non-PII”).

PII includes, but is not limited to, the following:

Information you provide to us. We collect your personal Data or information when you use our Products and
Services. There are numerous circumstances where you may volunteer, be required or invited to provide us with
personal information, such as when you create an account, enter a contest, subscribe to our publications,
newsletters, and other content, register for or use our Products or Services, submit content, or post a comment,
send us an e-mail or request information, or send messages through, or using, the Products and Services (including
all forms of communication, i.e. e-mail, text, direct message, phone, or other messages). This information may
include:

• Your name, any alias, e-mail address, birth date, gender, street address, and phone number(s);
• Employment information or other demographic information including but not limited to employment history and
  educational background;
• Audio, digital, video, or other electronic information provided by you, including, but not limited to, audio
  and/or video recordings;
• Social security numbers;
• Driver’s license;
• You may also provide us with your bank account number, credit card number, debit card number or any other
  financial information provided by you;
• Any biometric data, including, but not limited to fingerprints, iris scans, palm prints, hand and facial
  geometry, voices recognition, or information ascertained from information provided by you, including a driver’s
  license or other government issued id; and,
• Any information provided pursuant to the means and methods set forth in Section “Consent to Contact, Monitoring
  of Messages, Call Recording” in the Terms of Use.

Account information. We may assign you a user id, account name, unique personal or online identifier, other
identifiers that permit physical or online contact with you, or any information about you collected online and
maintained in personally identifiable form in combination with any of the preceding categories.

Usage Information. We may collect certain usage information associated with you. This may include:

• Internet or other similar network activity on the Operator’s Websites, including browsing history, search
  history or information regarding your interaction with the Products or Services, your advertising preferences,
  and your communications with us or through us, the user segment or category into which you as a user are
  classified by us internally;
• Any Data (including all content, calls, recordings, text messages, emails, chats, messages and communications of
  any kind) that is generated through your communications through use of the Products and Services, including your
  communications with us, our third-party providers and/or service providers, partners, dealers, advertisers, or
  other users of the Products and Services (including, but not limited to, all content, calls, recordings, text
  messages, emails, chats, messages and communications of any kind, including but not limited to those generated
  through the Products and Services);
• Any Data about the pages you visit, the access time, frequency and duration of visits, the links on which you
  click and other actions you take as part of your use of our Products and Services;
• Geolocation data;
• Any Data (including all content, calls, recordings, text messages, emails, chats messages and communications of
  any kind) that is generated as part of your transactions and/or communications (including, but not limited to,
  purchases, listings, messages, ads, calls, emails, chats, text messages, viewings) using the Products and
  Services; and
• Any Data about your activities and interactions with our advertising partners including data about the
  advertisements you were shown, how often they were shown, when and where they were shown, and whether you took
  any action, such as clicking on an advertisement or making a purchase.

Call Recording. Under certain circumstances, we may monitor or record phone conversations (or text messages or
chat bot conversations) you or anyone acting on your behalf has with us or our agents or partners (including
advertisers) using phone numbers (or similar methods of contact) provided on the Operator’s Websites and Products
and Services.

Information from Third Parties. We may receive information about you from third parties consistent with
relevant law and combine it with information we receive from or about you, including, information from social media
websites or information from publicly or commercially available sources. This information could include:

• When you engage with the Products or Services and their content through such third-party sites, plug-ins or
  applications, we may have access to certain information from your social media profile, such as your name,
  photo, gender, birthday, location, videos, your list of friends, etc.
• When you link your account to any other account on third-party website, including but not limited to a social
  media website, we may have access to data regarding your use of that web site as well as personal data such
  third party websites may have collected about you.
• Commercial information, including records of purchasing habits;
• Engagement with our Products and Services through third-party social networking sites or social media plug-ins
  and applications;
• Information from other public sources including, but not limited to, data from credit agencies or bureaus or
  data from data aggregators; and
• Any information provided pursuant to the means and methods set forth in Section “Consent to Contact, Monitoring
  of Messages, Call Recording” in the Terms of Use.

Non-PII includes information about your use of the Products and Services. We may collect information about
your use of the Products and Services including:

• Device information. We may collect your computer or mobile device model, IP address, operating system
  version, browser type, language and settings, device type and settings, and other unique device identifiers.
• Location information. We may collect your location when using the Products and Services on our Website
  and apps. We may collect and store your device’s source IP address and/or latitude and longitude, which may
  disclose your device’s approximate or precise location when you access the Products or Services. Advertisements
  and certain content, including from third parties, may be directed to you based on this data.
• Usage information. We may collect information about the Products or Services you use, the time, duration,
  and date of your use of the Products or Services, your interaction with content offered through the Products and
  Services, how you contacted the Products or Services, search terms used, and browsing history. We also collect
  information stored using cookies, mobile ad identifiers, and similar technologies set on your device. Our
  servers may automatically keep an activity log of your use of the Products or Services.
• Inferential Data. We may use your personal information or other information we collect from you or your
  activity on Operator’s Sites to create consumer profiles reflecting preferences, characteristics, psychological
  trends, predispositions, behavior, attitudes, intelligence, abilities or aptitudes.

Certain features available within the Products or Services will require you to submit PII about yourself as a
condition of participation. Some of the features may be offered by us, while others may be offered by third parties,
including third-party service providers. (For example, you may be required to submit PII in order to enter a contest
we conduct, to order certain products and services we offer.) When you choose to submit PII to a third party in
connection with your use of the Products or Services, the third party’s privacy policy, rather than this Notice,
will control the use of your PII. YOU CAN ALWAYS REFUSE TO PROVIDE PII TO US, BUT THIS MAY RESULT IN DECREASED
FUNCTIONALITY OF ANY OF THE OPERATOR’S WEBSITES FOR YOU AND LIMIT YOUR ABILITY TO RECEIVE INFORMATION ABOUT PRODUCTS
OR SERVICES THAT MAY BE OF PARTICULAR INTEREST TO YOU.

You also may provide information to be published or displayed (hereinafter, “Posted”) on public areas of the
Operator’s Websites, or transmitted to other users of the Operator’s Websites, or third parties (collectively, “User
Contributions”). Your User Contributions are Posted on and transmitted to others at your own risk. We cannot control
the actions of other users of the Operator’s Websites with whom you may choose to share your User Contributions.
Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

How Information is Collected

We collect information both actively and passively. For example, we will collect information about you that you
voluntarily provide while using the Products and Services. In addition to information provided directly by you, we
(and third-party advertisers that offer features through the Products or Services) may collect information through
the use of “cookies,” “web beacons,” or by other electronic means.

Information We Collect Automatically. If you use the Products or Services, read or download information from
the Products or Services, your web or mobile browser may automatically send us your internet or other network
activity.

Information You Give To Us and Information We Collect From Others. If you use the Products or Services, or you
otherwise use or purchase our Products or Services, we receive and store information you enter on the Products or
Services, or that you give us in-person, via phone, text, direct message, email, or otherwise. We may also collect
personal information from third party service providers that operate (a) portions of the Products or Services on our
behalf or (b) independent websites. When we obtain personal data from third party service providers, we will treat
the acquired information like the information that we collect ourselves. Note: if collected, SMS opt-in information
will not be shared with third parties for marketing purposes.

Cookie Notice: How We Collect Information From You and From Other Third Parties

Generally. We may place, or allow to be placed, cookies, web beacons and similar technologies on our Products
and Services to store your username for easy logon, store your preferences, keep you logged in, perform analytics,
analyze traffic, personalize content, and offer advertisements that match your interest. We may use these
technologies to collect information when you use our Products and Services such as your IP address, web browser,
mobile network information, browsing and conversion information in order to provide you with a customized user
experience. These technologies may include Google Analytics and similar providers. You can learn more about how
Google uses the information collected through this service at: www.google.com/policies/privacy/partners/.

Cookies. In general, a cookie is a small amount of data sent to your browser from a web server and stored on
your computer’s hard drive, where it can be used to identify your computer. Cookies can be used to measure website
usage, improve navigation around website, and personalize a returning visitor’s experience on the website. In most
cases, you can set your browser to turn off cookies or to notify you before you receive one so that you can decide
whether to accept it or not. Because cookies allow you to take advantage of some of the features on the Site, we
recommend that you leave them turned on. If you block or reject our cookies, some of the features on the Products or
Services may not work for you. You can refer to the instructions for your browser to learn more about these
functions.

Web Beacons. We, our third-party service providers, advertisers and partners also may use “web beacons” or
similar technologies. Web beacons are small strings of code placed on a web page to collect data about how visitors
use the Products or Services. For example, web beacons may be used to count the number of users who visit the
Products or Services, or to deliver a cookie to the browser of a visitor to the Products or Services. If you set
your browser to turn off cookies, web beacons and similar technologies will detect your visits to the Products or
Services, but they will not associate your activity on the Products or Services with information that otherwise
would be stored in cookies.

Advertisements (Including Direct, Targeted, Third Party). In order to continue to bring you the Products and
Services, we might use advertising in our Products and Services. Some of these advertisements may contain pixels,
cookies, and other similar technologies, and collect information, such as your IP address and device type. We may
also display targeted advertisements to you based on information you have supplied to us. For instance, if you have
expressed an interest in a particular product, we may supply you with advertisements from selected marketing
partners of that product. They will not, however, receive your personal information unless you volunteer it to such
advertisers.

We may work with ad network partners that display ads on our Products and Services. To improve your ad experience on
the Products, Services, and elsewhere on the Internet, we may send non-personal information to our ad network
partners based on your browser’s activities, such as type of pages viewed and categories of interests, so that the
advertising you see on the Products and Services or other Internet websites, apps, etc., is relevant to you.

We also may allow our affiliates and third parties, including, but not limited to advertising companies (including ad
servers, ad agencies, technology vendors, or providers of sponsored content), service-providers, etc. (collectively
“Third Parties”) to use cookies on our Products and Services. These Third Parties may use cookies alone or in
conjunction with web beacons or other tracking technologies to collect information about you when you use the
Operator’s Websites. The information they collect may be associated with your personal information or they may
collect information, including personal information, about your online activities over time and across different
websites and other online services. They may use this information to provide you with interest-based (behavioral)
advertising or other targeted content on our Products or Services as well as other websites, apps, platforms, etc.
you visit. Some of these parties may use cookies in ways that we do not. You may refuse to accept cookies by
activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select
this setting, you may be unable to access all or certain parts of the Products and Services. Unless you have
adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log onto our
Sites.

Please note, we do not control tracking technologies used by Third Parties on any of Operator’s Websites or how they
may be used. Third Parties have the ability to set and access their cookies on your computer. Third Parties’ use of
their own cookies is subject to their own privacy policies. For more information about these specialized cookies and
other technologies, and to learn more about behavioral advertising or to opt out of this type of advertising for
some companies, you can visit http://www.networkadvertising.org or http://networkadvertising.org/optout_nonppii.asp. When using a mobile
application, you may receive tailored in-application advertisements. Each operating system provides its own
instructions on how to prevent the delivery of tailored in-application advertisements. You may review the
instructions and/or the privacy settings for your operating system to find out how to opt out of tailored
in-application advertisements.

If you have any questions about an advertisement or other targeted content, you should contact the provider
responsible directly.

Third-Party Websites. The Products and Services might allow advertising by Third Parties that provide links to
a Third-Party website. These Third Parties may use the technology described above to send (or “serve”) directly to
your browser the advertisements that appear on our Products or Services. When this happens, Third Parties
automatically receive PII, such as your IP address, as well as non-PII and other information from your computer and
browser, including your cookie information. They also may use cookies, Javascript, Pixel Tags and other technologies
to deliver advertisements; collect information about the effectiveness of their advertisements; collect anonymous
information about your visits to the Products or use of the Services, such as the number of times you have viewed an
ad; or customize the advertising content you see. Third Parties will not collect your name, address, or other PII,
unless you affirmatively provide it to them. Third Parties have the ability to set and access their cookies on your
computer. Third Parties’ use of their own cookies is subject to their own privacy policies. For more information
about these specialized cookies and other technologies, and to learn more about behavioral advertising or to opt out
of this type of advertising for some companies, you can visit http://www.networkadvertising.org or http://networkadvertising.org/optout_nonppii.asp. When using a mobile
application, you may receive tailored in-application advertisements. Each operating system provides its own
instructions on how to prevent the delivery of tailored in-application advertisements. You may review the
instructions and/or the privacy settings for your operating system to find out how to opt out of tailored
in-application advertisements.

Please note, clicking on an advertisement, links or other elements on the Products and Services may take you to an
entirely different web page. Links to other web pages may use our Product logos or styles as a result of a
co-branding agreement. These sites may use their own cookies and may collect data and make use of that data in ways
that the Products or Services would not. After you leave our Products and Services, this Notice will no longer apply
to PII or any other data collected from or provided by you. You should check the other web page’s applicable privacy
policy to determine how it will handle such data.

Social Media. We or Our third-party service providers, advertisers, and partners may use technologies like
cookies, web beacons, pixel tags, device or other identifiers and local storage to identify parts of the Products
and Services you have visited and/or purchased, identify advertisements you have seen, and otherwise deliver,
secure, and understand products, services and ads, on and off Facebook, Instagram, X, LinkedIn, YouTube, and other
social media platforms. These technologies also may be used to gather information for remarketing to similar
audiences on our Products and Services. Third party advertisements displayed on the Products and Services may also
contain cookies set by third party advertisers. The Operator does not control these cookies and is not responsible
for the content or practices of any linked site; users of the Products and Services should check the privacy policy
of the third-party advertiser to see whether and how it uses cookies.

How Information Is Used and Shared

We may use information we collect to do the following, among other things:

• To present the Operator’s Websites and its contents to you;
• To offer the Products and Services;
• To monitor and analyze web traffic and online behavior for search engine optimization and social media
  marketing;
• To manage security, including monitoring individuals with access to the Products and Services, applications,
  systems, or facilities, investigation of threats, and as needed, for any data security breach notification;
• To provide you with information, products or services that you request from us or from other users of the
  Operator’s Websites;
• To fulfill any other purposes for which you provide us information;
• To allow you to interact with the messaging and social networking functionalities as well as to participate in
  other interactive features associated with the Operator’s Websites;
• To notify you about changes to the Operator’s Websites or any Products or Services we offer or provide through
  it;
• To contact you;
• To respond to your inquiries;
• To provide notices with respect to your account;
• To troubleshoot or provide you with technical support;
• To create and to manage your account;
• To place calls or send text messages through automated means that include prerecorded messages that include
  advertising or non-advertising messages;
• To place calls or send text messages manually that include advertising or advertising-related information;
• To send you communications you have requested, including e-mails, newsletters and other electronic
  communications;
• To enroll you in contests, programs or other offers you request;
• To inform you about other products and services that may be of interest to you;
• To deliver advertising;
• To process payment for purchases you have made;
• To protect against or identify possible fraud;
• To manage and mitigate risk;
• View and incorporate content hosted on external sites;
• To conduct a poll or survey;
• To analyze the use of our Products and Services;
• To personalize the content of our Products and Services;
• To develop new Products and Services;
• To improve our Products, Services and overall business;
• To understand how you arrived at the Products or Services;
• To manage the Products and Services, including by using such information with third-party service providers;
• For the uses set forth in Section “Consent to Contact, Monitoring of Messages, Call Recording” in the Terms of
  Use;
• To contact you using autodialed or prerecorded calls and text messages, at any phone number that you have
  provided us, to (i) notify you regarding your account; (ii) troubleshoot problems with your account; (iii)
  resolve a dispute; (iv) as otherwise necessary to service your account or enforce the Terms of Use, our
  policies, applicable law, or any other agreement we may have with you; and (vi) for marketing purposes (e.g.,
  offers and promotions);
• To receive, monitor, review or record all communications (including via text, phone, e-mail, direct messages,
  chats or chatbots or any other means of communication) you or anyone acting on your behalf has with us, our
  agents, service providers or business partners, or using methods of contact (including, but not limited to phone
  numbers (or similar methods) provided on our Sites, Products and Services, including, but not limited to, all
  ads;
• To monitor, review or analyze any communication sent through our platform or using the Products and Services,
  including, but not limited to, texts, emails, direct messages, calls, chats, communications aided by artificial
  intelligence such as chatbots. Our automated systems scan and analyze the contents of every message sent through
  our message platform, including messages, texts, and emails between users including, but without limitation, to
  detect and prevent fraudulent activity or violations of the Terms of Use, including the incorporated terms,
  notices, rules, and policies, improve Operator’s platform, Products and Services, and provide targeted
  advertising to you;
• To monitor, review or analyze all incoming and outgoing communications content sent and received through or by
  use of, our Products and Services and to and from your account including messages, calls, texts, emails, chats
  and messages and communications of any kind, without limitation, to provide personally relevant product features
  and content, to match and serve targeted advertising or other advertising to you and for spam and malware
  detection, abuse protection, to detect and prevent fraudulent activity or violations of these Terms of Use,
  including the incorporated terms, notices, rules and policies, as well as to improve Operator’s platform,
  Products, and Services. By scanning and analyzing such communications content. Operator may collect and store
  data. Unless expressly stated otherwise, you will not be allowed to opt out of this feature if you choose to
  utilize messaging services. This scanning and analysis may occur before, during, or after the message, text or
  e-mail is sent, or while in storage, and may result in your message, text, or e-mail being delayed or withheld.
  We may store message, text or e-mail contents, including to conduct this scanning and analysis set forth herein.
  We use automated tools, including artificial intelligence technologies, to scan and analyze messages in order to
  detect and prevent fraud, scams, and other harmful activity;
• For other uses we may disclose to you at the point of collection, as authorized by you, or as otherwise
  permitted by law;
• To enforce our Terms of Use and any other user agreements incorporated by reference;
• To enforce the terms of this Notice;
• To enforce our legal rights;
• To comply with the law; and/or
• For any other purposes with your consent.

The third parties with whom the following categories of personal information are shared for a business purpose may
include those corresponding third parties listed below:

Video Consent Viewing Policy

Video content for the Products and Services are provided by Operator. By continuing to use this site, you agree that
Operator may share your video viewing activities with any service provider acting on Operator’s behalf and with
advertising partners.

Your consent to such sharing (to the extent such consent is required under applicable law) is valid for two years or
until you withdraw your consent by turning off all optional cookies in our cookie management system.

If you do not consent or withdraw your consent in the future, your video viewing information will be used by Operator
as set forth in our Privacy Notice and shared with parties as permitted by applicable law, including in the ordinary
course of business.

Disclosure

WE MAY DISCLOSE PII AND NON-PII ABOUT YOU TO A THIRD PARTY FOR COMPENSATION.

IN ACCORDANCE WITH THE UTAH NOTICE OF INTENT TO SELL NONPUBLIC PERSONAL INFORMATION ACT, WE MAY CHOOSE TO DISCLOSE
NON-PUBLIC PERSONAL INFORMATION ABOUT YOU, THE CONSUMER, TO A THIRD PARTY FOR COMPENSATION.

In addition, we may disclose Data, including PII and Non-PII, as follows:

• For all reasons set forth above in “How Information is Used and Shared”.
• We may share your phone number(s) with our authorized service providers that may use automated or manual dialing
  means to contact you to carry out any of the activities identified in “How Information is Used and Shared”.
• To service providers or parties that we have engaged to perform business-related functions on our behalf. This
  may include service providers that conduct research and analytics, create content, provide customer, technical
  or operational support, facilitate communications, including via phone, text, e-mail, chat or chatbot, conduct
  or support marketing, fulfill orders and user requests, administer contests, maintain databases, send or support
  online or mobile advertising and otherwise support our Products and Services.
• To our business partners or joint marketing partners.
• To our advertising and marketing partners.
• To other third parties that support our Products and Services including, but not limited to, third parties that
  may provide financing.
• In response to legal processes such as court orders or subpoenas, law enforcement or government agency requests
  or similar requests or otherwise if we determine that disclosure is prudent to comply with law, to assist in the
  identification, investigation or prosecution of fraud, or to comply with requests of law enforcement or data
  protection agencies.
• With affiliates of Operator so they can provide, improve and communicate with you about their own, or their
  marketing partners’ products and services.
• In the event that Operator is considering a sale of its business, in its entirety or a component thereof, or
  substantially all of its assets are acquired, or a portion thereof, or a merger, divestiture, restructuring,
  reorganization, dissolution, or other sale or transfer of some or all of Operator’s assets, whether as a going
  concern or as part of bankruptcy, liquidation, or similar proceeding, Data, including PII, may be one of the
  transferred assets, and may therefore be used by a third-party acquirer in accordance with this Notice. Such use
  by a third party may include review of PII, using such PII to contact you either before or after such a transfer
  or sale, use or transfer of non-PII before or after such a transfer or sale, or for other purposes.

In addition, we may share your information as described below:

• Information You Elect to Share: You may choose to share information with Third Parties by clicking on
  links to Third Parties from within the Products or Services. In addition, you may elect to share information,
  including PII, through the Products or Services by, for instance, posting comments on comment boards. Some of
  your activity on the Products or Services, including content you have Posted, is public by default. Some of this
  content may include PII.
• Third-Party Advertisers and Websites: We may share your PII and non-PII with Third Parties as described
  herein.
• Information Disclosed to Vendors, Partners, Service Providers, and Others for Business Purposes: We
  contract with vendors to provide services related to the Products and Services and may share information with
  such vendors in order to provide Products or Services to you or to help maintain the Products and Services. We
  also may share PII and non-PII with our partners, service providers and other persons with whom we conduct
  business.
• Information Disclosed for the Protection of the Products and Services and for Others. We may disclose PII
  and Non-PII when (1) required by law or to respond to legal process or lawful requests, including from law
  enforcement; (2) when we believe it is necessary to prevent, investigate, or address (a) possible illegal
  activities, including fraud, (b) violation of our Terms of Use, (c) violation of this Notice, or (d) threats to
  the physical safety of any person; or (3) to protect our rights or property.

Forums

The Products and Services may include forums (such as message boards, chat rooms, comment boards, and reviews) that
enable users to post a comment or communicate with each other. The Operator is under no obligation to moderate or
edit the forums and will not be responsible for the content or use of any material Posted on any forum within the
Products or Services. The Operator retains the right to delete at any time and for any reason any material Posted
within the Products or Services.

Information Security

How Do We Protect Personal Data? We take information security seriously, and we use reasonable administrative,
technical and physical safeguards to protect the PII we collect from unauthorized access, use or disclosure. The
Operator protects data using administrative, technical, and physical safeguards. When we use third-party service
providers, we ask those providers to implement similar safeguards. However, we cannot guarantee that your
information is completely secure either within the Company or on the systems of third-party service providers.

But we have no control over the security of other websites on the Internet that you might visit even when a link may
appear to those websites on our Products or through our Services. If you share your computer or use a computer that
is accessed by the general public, remember to sign off and close your browser window when you have finished your
session. This will help to ensure that others cannot access your PII.

Additionally, and as you are likely aware, no system can be completely secure. Therefore, although we take
commercially reasonable steps to secure your information, we do not promise, and you should not expect, that your
PII, searches or other communications will always remain secure. Unfortunately, the transmission of information via
the internet is not completely secure. We cannot guarantee the security of your personal information transmitted to
the Operator’s Websites. Any transmission of personal information is at your own risk. We are not responsible for
circumvention of any privacy settings or security measures contained on any of the Operator’s Websites.

In the event of a breach of the confidentiality or security of your PII, we will notify you if reasonably possible
and as reasonably necessary so that you can take appropriate protective steps. We may notify you under such
circumstances using the e-mail address(es) we have on record for you. You should also take care with how you handle
and disclose your PII. Please refer to the Federal Trade Commission’s website at http://www.consumer.ftc.gov/ for information about how to protect against
identity theft.

How Long Do We Keep Your Personal Data?

We retain personal Data we collect from you when we have an ongoing legitimate business need to do so (i.e., to
provide you with the Products or Services you have requested or to comply with applicable legal requirements). When
we no longer have an ongoing legitimate business need to process your personal information, we will physically
destroy, delete or anonymize it or, if this is not possible, then we will securely store your personal Data and
isolate it from any further processing until deletion is possible.

State-specific Privacy Rights

The rights described in this section apply solely to residents of the states listed below who have interacted with us
in the ways described in this Notice, and who have certain privacy rights under the applicable laws in their state
(“State Privacy Laws”).

Your Privacy Rights

State Privacy Laws may provide you with specific rights regarding your personal information. A description of the
rights that may be yours under state law, and an explanation of how to exercise those rights, is included below.
Only you, or someone legally authorized to act on your behalf and with written permission, may make a verifiable
consumer request related to your personal information.

Right to Know, Access, Delete, Correct

Under applicable state law, you may have the right to (1) request to know more about and access your personal
information, including in a portable format, (2) request deletion of your personal information, and (3) request the
correction of inaccurate personal information.

Right to Opt Out of Sales, Sharing and Targeted Advertising

Under applicable state law, you may have the right to opt out of the processing of your personal data for the
purposes of targeted advertising, the sale of personal data, or profiling that may have a legal or other significant
impact.

When opting out of cookie-based ad targeting, you may need to renew your opt-out choice if you use a different
browser or device to access our Products and Services, or if you clear your cookies.

To exercise any of these rights, please submit a request using one of the methods in the Contact Information section
of this Notice. We will use the information you provide to us solely for the purpose of verifying your request and
locating your data, if any, within our records.

We will process your request in accordance with State Privacy Laws, including any exceptions that may apply in
fulfilling your request. For example, we may not be able to fulfill your request if we cannot verify your identity.

Non-discrimination

You have the right to not be discriminated against for exercising any of your rights.

If you have any questions regarding this Privacy Policy or exercising any of your privacy rights, please contact us
at the email address or mailing address listed below:

Email Address: privacy@deseretbook.com
Mailing Address: PO Box 30178, SLC, UT 84130

Authorized Agent

You may be entitled, in accordance with applicable law, to submit a request via an authorized agent acting on your
behalf. To do so, we must receive written authorization or a power of attorney, signed by you, for the agent to act
on your behalf. You will still need to verify your identity directly with us.

Notice of Collection

To review the types of personal information we collect, the sources of this information, and how we use and disclose
this information, please refer to the applicable sections of this Notice. We will not collect additional categories
– or use the personal information we have collected for materially different, unrelated, or incompatible purposes –
without providing you notice.

For a list of the categories of personal information that we may have collected in the past 12 months, please refer
to the section of this Notice titled “How Information is Used and Shared.”

We collect and use these categories of personal information for the business purposes and sharing practices described
in this Notice.

We do not generally “sell” personal information as the term “sell” is traditionally understood. However, to the
extent “sale” under certain state privacy laws is interpreted to include advertising technology activities such as
those disclosed in the above sections as a “sale,” we provide you the option to request that we not “sell” your
personal information. We do not sell the personal information of minors known to be under the age of 18 without
affirmative authorization.

We may sell or disclose the following categories of personal information for commercial purposes: identifiers,
demographic information, commercial information, internet activity, geolocation data and inferences. We use and
partner with different types of entities to assist with our daily operations and manage our Products and Services.

Global Privacy Controls

Certain web browsers may allow you to enable a “do not track” option that sends signals to the websites you visit
indicating that you do not want your online activities tracked. This is different than blocking cookies, as browsers
with the “do not track” option selected may still accept cookies. We do not respond to “do not track” signals at
this time. If we do so in the future, we will modify this Notice accordingly.

Users Outside of the United States

The Products and Services are hosted in the United States and are governed by U.S. law. If you are using the Products
or Services from outside the United States, please be aware that any PII you share with us will be stored and
processed in the United States where we locate and operate our servers and databases. By using the Products and
Services, you consent to the storage and processing of your PII at our facilities and the facilities of those third
parties with whom we share your PII as described in this Notice.